Optimize: My All-Time Favorite Resource for Self-Improvement

Every great book has a handful of Big Ideas that can change your life.

One day you see the world this way. Then you learn a Big Idea from a great book. It strikes a chord. And the next day, you see the world differently. 

As a result of that insight, you show up differently. And you start living an even better life than you were capable of living before.

It’s kinda like there are valuable gems hidden inside of every great book. And your job as a reader is to extract those gems and integrate them into your life.

But the thing is, it’s pretty hard to do this.

First off, the amount of information in the personal development world can feel overwhelming. Where do we even begin?

And even when we know where we want to grow…Mining these gems by reading book after book (after book after book after…) takes a ton of time.

Not to mention accountability. It’s easy to get stuck in theory-ville. Who’s supporting us to actually practice what we learn?

So yeah…mining Big Ideas, and integrating them into our lives, is easier said than done.

But (!!) with the right resources, you can blast these obstacles to smithereens.

Squash ‘em like a puny bug!

Which brings me to the point of today’s note.

My Favorite Resource in the World

I wanna share one of my FAVORITE things with you. It’s been my go-to resource for learning all things personal development. And it’s made a tremendous impact on my life.

The story starts with an introduction to one of my favorite people in the world: Brian Johnson.

Me with Brian

After building and selling two businesses, Bri committed his life to studying and teaching the world’s best wisdom.

He makes these things called PhilosophersNotes, which are 6-page PDFs (+ 20-minute MP3s) that distill the top Big Ideas from a given book.

Essentially, Bri does all the heavy-lifting of mining those gems from the world’s best books. (From ancient wisdom to modern science and everything in-between.) And then he puts them in a neat little package for you to learn from.

Pretty cool, right?

It gets better.

Bri has been at this for a long time. Plus, he’s a voracious reader. PLUS, he has incredible habits that keep his creative output high.

Which means that over the last 10 years, he’s read over 1,000 books, and created over 550 of these PhilosophersNotes. 

Just think about that for a minute. One of these books can literally change our lives. But 550+ of them?!

It’s like winning the wisdom lottery. Jackpot, baby! 🤑

And here’s where it gets even better. 

Pretty early on, Bri started noticing connections between all these books. Not all Big Ideas are different. Many people say the same thing. They just say it in different words, or from a different perspective.

So in those PhilosophersNotes, he also connects the dots between Big Ideas from many different experts. You aren’t just learning from one perspective, but multiple, together.

This means the Big Ideas you learn don’t live in isolation. They form connections with each other.

And it begins to feel like an interconnected web of wisdom, instead of a pile of interesting-but-unconnected ideas.

Pretty awesome, yeah?

It gets even better.

After seeing all those commonalities, Bri decided to gather the best big ideas in a given subject and create these 60-minute Master Classes. Essentially, sharing the top 10 Big Ideas you need to know in a given topic area. (Like Purpose 101, Productivity 101, Optimal Breathing 101, Conquering Fear 101, Public Speaking 101, etc.)

This helps you digest the most impactful Big Ideas on a topic (from a crew of world-leading experts!) all at the same time.

And then, Bri recognized that the best way to get better at something is step-by-step. He had an opportunity to share these Big Ideas in a more bite-sized fashion.

Which led to a series of ~2-5 minute videos called +1’s.

So instead of dining on the wisdom meal of a PhilosophersNote, or feasting on an entire Master Class, you can take the Pac-Man approach and munch on Big Ideas one by one. 

Sound like fun?

It is!

You can access all these resources through the Optimize Membership. It’s been my favorite resource for self-improvement for years at this point. Optimize has helped me feel healthier, more confident, and more productive. It’s impacted my coaching, my relationships, and helped me get clearer on my life goals.

…I could go on. 😄 

When you use this link — optimize.me/free30 — you can get a free 30-day trial of the Optimize Membership and check it out for yourself. 

If you like what I share here on Mindful Ambition, I think you’ll love Optimize. (Fun secret: I buy all of my 1:1 coaching clients an Optimize membership when we start working together. Because A: it’s fun to surprise + delight, and B: it’s a powerful resource that makes our coaching relationship more effective.)

Bri also has this mantra: “Give the best to the most for the least.”

Which means an Optimize Membership is affordable. 

  • $12.99/month if you pay monthly
  • Or $95.88/year if you go for the annual membership
  • (And…you can get your first month free using the link above.)


What if I told you that there’s more to the story? And that it gets EVEN BETTER?!

It’s true. Lemme explain…

Optimize makes it way easier to access the Big Ideas that can change your life.

But it can be kinda overwhelming to know where to start. At the point of writing this, there are 550+ PhilosophersNotes, 50+ 101 Master Classes, and over 1000 +1’s at this point. Whew!

For a long time, it was on you to lead yourself through the library. Search by topic or category or author. Like a choose-your-own-learning-adventure!

Which is awesome. And…kinda overwhelming at times.

And then there’s also the challenge of taking the Theory and putting it into Practice so you can actually change your life.

More support was needed.

So Bri set out to create another facet of Optimizing. To do so, he enlisted the help of someone who knew the Optimize library inside and out, my good friend Michael Balchan. (Who in turn reached out to me to join the team.)

Michael + Me + Brian

The goal was to take all of that wisdom–the very best of the Big Ideas–and distill them even further into an actionable step-by-step protocol.

Kinda like adding a “Start Here!” button to the Optimize experience. So you could learn the best of the Theory, put it into Practice in your life, and experience the benefits of Mastering it for yourself. (And then, if you feel so inspired, to help others do the same.)

The result of that goal?

The Optimize Coach Program

The Optimize Coach program is a 300-day program designed to help you develop:

  1. The Self-Mastery needed to show up as your best self more and more often.
  2. The Skills to support (+ lead) others to show up at their best. (Whether as a business leader, teacher, parent, professional coach, or otherwise.)

The program takes the best Big Ideas from those hundreds of books, and thousands (!!) of Big Ideas, and puts them into a clear, concise, and powerful course that helps you be your best, while helping others be their best.

You know Gandhi’s famous line? “Be the change you wish to see in the world.”

That’s Optimize Coach in a nutshell.

When you’re showing up at your best more consistently, the people around you benefit. And when you have the tools to support others more powerfully…well, the people around you benefit even more!

It creates a positive ripple effect.


If you’re excited about the idea of being your best and giving more to others….

Or if you’ve thought about working with me 1:1, but weren’t ready to pull the trigger…

Or if you’re simply ready to make 2020 the GREATEST year of your life…

I think you’ll love Optimize Coach.

It’ll provide the structure and accountability needed to make BIG changes in your life. (More details about the program here.)

And, it’s an absolute steal-of-a-deal. $1,000 for a 300-day program. Other programs like this cost 5-10-20x as much. 

But again, Bri’s mantra “Give the best to the most for the least.”

Now, one last thing…

It’s part of a longer story but, as I mentioned above–and in my 2019 Year in Review–I started working with Team Optimize in January 2019.

This was after I had signed up to participate in Optimize Coach. I was all-in on the program from the first email I got about it.

Which means that in addition to being a part of the team that created Optimize Coach last year, I also participated in the program and completed all requirements for certification.

The full photo revealed! Michael + Me with my Optimize Coach Declaration + Brian

And, in true Optimize form, it changed my life in a whole bunch of ways.

Even though I thought I was doing well with my energy management, productivity, goal setting, relationships, etc…Optimize Coach revealed that I wasn’t anywhere close to my potential! My sense of what’s possible has expanded (and continues to expand) in all areas. 

But I’ll save those stories for another time.

For now, I encourage you to head over to Optimize and start tapping into this amazing resource.

  • Optimize Coach Class II begins this week on February 11th. (And if you join the program, you’ll get a free Lifetime wisdom membership!)
  • This is the link to grab your free 30-day trial of the Optimize Membership.

Here’s to you, showing up at your best, and giving your greatest gifts in service to others.

Big hugs + high-fives,

P.S. This year, we’re making the entire Mastery Series (the content from the first phase of Optimize Coach) available to anyone with an Optimize Membership. There’s truly never been a better time to join. The Optimize Mastery Series starts alongside the Coach program this February 11th, 2020. (But you can access it anytime with your membership.)

P.P.S. Use the coupon code MINDFULAMBITION and you can get 11% off of the Coach program.